BA (Hons.) GRAPHIC DESIGN
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LEVEL
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05
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Module Code
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OUGD503
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Outcomes
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Module Title
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RESPONSIVE
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Doc. Code
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OUGD503blank
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BRIEF TITLE Ainsley Financial Advisors Rebranding
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The Brief
To take an already existing company,
and rebrand their logo, and everything
which clients and business partners would come into contact with.
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Considerations
Make sure the Branding to approachable by all audiences and still remains relevant to already existing customers. it should not be to modern hat elderly find it not applicable anymore.
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Concept/Proposition
Create a modern and exciting look for the company's slightly outdated branding and advertising.
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Background
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Based in Durham, this Financial advisors, moved from Darlington 6 years ago, Needs rebranding as it now has clients all over the North of England and would like to be approached by a wider target audience.
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Target Audience
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Mandatory Requirements
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Those who are unreasonably well paid jobs who want to save and plan for the future.
Age range from 35 upwards, and those who are planning their wills.
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Produce a Logo which Will be placed on all various branding items, such as letter headings, envelopes, cards business cards.
Design and plan a new Website for the company.
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Tone of Voice
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Deliverables
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Serious, yet still approachable. as the company is a fin ace company people want to be teasured that there money is in save hands and therefore can not be sarcastic or a joke in any way.
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3 design boards showing the logo and how it will be applied.
Mock up website designs showing a simple web layout
Rebranding of the company through business cards and other printed documents.
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