10 Sexist advertisements.

Feminism research

Feminism: What is it?

Feminism is a multi-disciplinary approach to sex and gender equality understood through social theories and political activism. Historically, feminism has evolved from the critical examination of inequality between the sexes to a more nuanced focus on the social and performative constructions of gender and sexuality. 

Feminist theory now aims to interrogate gender inequalities and to effect change in areas where gender and sexuality politics create power imbalances. Intellectual and academic discussion of these inequalities allows our students to go into the world aware of injustices and to work toward changing unhealthy gender dynamics in any scenario.

Feminist political activists campaign in areas such as reproductive rights, domestic violence, gay marriage, and workplace issues such as family medical leave, equal pay, and sexual harassment and discrimination. 

Anytime stereotyping, objectification, infringements of human rights, or gender- or sexuality-based oppression occurs, it's a feminist issue. 

http://wgs.eku.edu/what-feminism-0

Collage images

These images i found in various gardening magazines, I cut them out and scanned them in, editing the colours slightly on photoshop, I wanted to use flower imagery a it often represents femininity and as I have spoke about women as a key themes throughout. 

Rationale

http://www.youtube.com/watch?v=_FpyGwP3yzE

I look extensively at Jean Killbourne's Killing us softly, 

Essay Structure

Introduction

- Exposure to advertising + figures etc
_Raise the question 'What impact does this have on society'
- Especially on women and younger girls, whats their perception of themselves?
-How this impacts how men think of women

          Key theories used without
          Gender studies :Feminism - Radical / Liberal
          Marxism//Neo Marxism
          Marxist Feminists, Link between capitalism and patriarchy
         
How does consumerism create complex gender differences?

Main Body

Methodology

Women in advertising affects the perception of women
     - Case studies
     - Negative or Positive
     - Since beginning of advertising
     
Femininity what is it?
Masculinity what is it?
   Karyn Franklin
   Malves and Lacan  Emasculate and femininity
   The Gaze

Talcott parsons
  - impact on the family
  - how this effect the way the family functions
  - how advertising keep the sexes in their sturdy roles
  - Expressive role instrument role
  - Is this past onto the next generation?

Violence within advertising
 - radical feminists
 - Domestic violence figures
 - Case studies from Dolce and Gabbana
 - Budweiser Advertising
 
As well as depiction and suggestions
- Are men perceived as and used in the same way as females are?
- Killbourne, Killing us softly
- Other case studies,
                   - BMW
                   - Calvin Klein
                   - Luis Vuitton
                   - marxist Feminists

Visual Amputation and sexualisation

Sexualisation or objectification - instrument of sexual pleasure,
Feminism
Disregard for personal and intellectual abilities,
- The focus on individual body parts

However this could of changed
   - Impact of paid work
   - Founder of body shop ( no fuss advertising)
   - Dove advertising - Empowerment of women
   - Multiethnic society ( Asian women often presented very positively, such as in the education system)

Caroline Herdmans- Sex objects- not empowering

SEX SELLS
- Swedish advertising- Ikea?
Body Image
- Case studies - Ralph Lauren
- High fashion , size 6
- Soft ware, Editing
- Real Women
CASE STUDY ;the more you subtract the more you add,
          Promlems for young girls

Conclusion
 - Case studies
- Feminist Arguments
- Sum up each argument in chapters
- Methodology
- The argument which answers the question  

Edited Questionare's

After speaking to Richard, I decided to change the wording slightly of my questionnaire, as some of it was a little bold and often gave the question away, as well as some of them being misleading. With Richard's help the questioners are now ready to put on the internet and print out in order to ask people face to face.