Sunday 13 January 2013

Mods Essay Research

Mods
Mod (from modernist) is a subculture that originated in London, England, in the late 1950s and peaked in the early-to-mid 1960's.
Significant elements of the mod subculture include fashion (often tailor-made suits); music, including African American soul, Jamaican ska, British beat music, and R&B; and motor scooters. The original mod scene was also associated with amphetamine-fuelled all-night dancing at clubs.[4] From the mid-to-late 1960s and onwards, the mass media often used the term mod in a wider sense to describe anything that was believed to be popular, fashionable, or modern.
There was a mod revival in the United Kingdom in the late 1970s, which was followed by a mod revival in North America in the early 19.80s, particularly in Southern California
Amphetamines and negative co notations 
A notable part of the mod subculture was recreational amphetamine use, which was used to fuel all-night dances at clubs like Manchester's Twisted Wheel. Newspaper reports described dancers emerging from clubs at 5 a.m. with dilated pupils.[4] Mods bought a combined amphetamine/barbiturate called Drinamyl, which was nicknamed "purple hearts" from dealers at clubs such as The Scene or The Discothèque.[36] Due to this association with amphetamines, Pete Meaden's "clean living" aphorism may be hard to understand in the 2000s (decade).[4] However, when mods used amphetamines in the pre-1964 period, the drug was still legal in Britain, and the mods used the drug for stimulation and alertness, which they viewed as a very different goal from the intoxication caused by other drugs and alcohol. Mods viewed cannabis as a substance that would slow a person down,[citation needed] and they viewed heavy drinking with condescension, associating it with the bleary-eyed, staggering lower-class workers in pubs. Dick Hebdige claims that mods used amphetamines to extend their leisure time into the early hours of the morning and as a way of bridging the wide gap between their hostile and daunting everyday work lives and the "inner world" of dancing and dressing up in their off-hours.
Dr. Andrew Wilson claims that for a significant minority, "amphetamines symbolised the smart, on-the-ball, cool image" and that they sought "stimulation not intoxication ... greater awareness, not escape" and "confidence and articulacy" rather than the "drunken rowdiness of previous generations."[4] Wilson argues that the significance of amphetamines to the mod culture was similar to that of LSD and cannabis within the subsequent hippie counterculture. The media was quick to associate mods' use of amphetamines with violence in seaside towns, and by the mid-1960s, the British government criminalised amphetamine use. Many in the emerging hippie counterculture criticised amphetamine use; the poet Allen Ginsberg warned that amphetamine use can lead to a person becoming a "Frankenstein speed freak."



http://en.wikipedia.org/wiki/Mod_(subculture)#Amphetamines

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