So i wanted to look at the currently existing Feel Good products. As I will be designing for different bottles and flavour etc. i needed to see what the products currently look like so that the work which I produce is not similar to what is already out there. The brand is looking for a new look to the company and therefore needs to look fresh and current.
This is the packaging which would be aimed and younger target audiences, as this kind of drink would be bought by parents to give to their children either with packed lunches, on the go or just at home. therefore the packaging needs to be simple yet affective in being applicable to its audience.
this packaging is the packaging before the existing packaging, it looks good but slightly dated in comparison.
I have also been looking at the current website for feel good drinks, it is bright lively and fun to navigate round, and within it, promotes healthy natural drinks with no added sugar.
No comments:
Post a Comment