Richard's Task 1

Task 1 
Ten of the most import ants points which re raised In Adam Curtis's Documentary 

1.  Encouraging Women to smoke
Many argued that it became so popular to smoke as a women drink this time as it gave women a sense of power and independance, The perception was often that smoking had a sexual link and cigarette were seen as phallic, and a replacement for a penis which they didn't have.   

2. Controlling mass groups of people Bernay's believed that it was much easier to control mass groups rather than individuals, when advertising o promoting something he would argue that it had to be done on a grand scale to attract as many as possible, and therefor sell the product or encourage the idea further.

3. Freud's ideas publishedFrued was bankrupt and as bernays was his nephew he published Frauds theories in the US creating controversy, and pulling him out of his bad financial situation back in Austria where he remained. 

4. Torches of freedom
Torches which were what cigarettes were names were the symbol of freedom and independence. A prime example of this is the Statue of liberty.

5. The use of Propaganda
Bernay's was convinced that he could turn Propaganda into a positive way of advertising and encouraging mass groups. The way that he used advertising was to make people way to invest and therefore made people have something to think about and work for, where as in the past proper gander had negative connotations, linking to the war.

6. Overproduction crisis
making people want spare products so companies don't go bust, too many products being made and therefore not all being sold. 

7. Advertising
Linking a product with a feeling or emotion, making the client want or need something unnecessarily, and therefore helping to promote and sell products.

8. Consumerism
The change in democracy changed the citizen to consumer, creating the current consumer culture we still have today.9. Product Desire
People were becoming convinced that things they wanted were actually in fact things they needed. and so investing on products when they don't need them. 

10.Bernay's skills
Covers very vast areas such as government, PR, stock markets, brands, publishing, economy etc.

I have decided to focus on these two advertisements for Joop Perfume,  it is aimed towards men and shows the male model in a very dominant role,  the women within the images is submissive, linking to sexual desire. This kind of imagery appeals to men as they believe that  by purchasing these products they to could be part of that kind of lifestyle.