Bruce Mau Design's Manifesto
- Forget about good.Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.
- Process is more important than outcome.When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
- Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.
- Go deep.The deeper you go the more likely you will discover something of value.
- Capture accidents.The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.
- Study.A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.
- Drift.Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.
- Begin anywhere.John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.
- Everyone is a leader.Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.
- Harvest ideas.Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.
- Keep moving.The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice
Apple (2009)
- We believe that we're on the face of the earth to make great products.
- We're constantly focusing on innovating.
- We believe in the simple, not the complex.
- We believe we need to own and control the primary technologies behind the products that we make and participate only in markets where we can make a significant contribution.
- We believe in saying no to thousands of projects so that we can focus on the few that are meaningful to us.
- We believe in deep collaboration and cross pollination in order to innovate in a way others cannot.
- We don't settle for anything other than excellence in any group in the company.
- We have the self-honesty to admit when we're wrong and the courage to change.
Mini-Manifesto
- Begin with ideas.
- Embrace chance.
- Celebrate coincidence.
- Ad–lib and make things up.
- Eliminate superfluous elements.
- Subvert expectation.
- Make something difficult look easy.
- Be first or last.
- Believe complex ideas can produce simple things.
- Trust the process.
- Allow concepts to determine form.
- Reduce material and production to their essence.
- Sustain the integrity of an idea.
- Propose honesty as a solution.
Altermodern Manifesto
- A new modernity is emerging, reconfigured to an age of globalisation – understood in its economic, political and cultural aspects: an altermodern culture
- Increased communication, travel and migration are affecting the way we live
- Our daily lives consist of journeys in a chaotic and teeming universe
- Multiculturalism and identity is being overtaken by creolisation: Artists are now starting from a globalised state of culture
- This new universalism is based on translations, subtitling and generalised dubbing
- Today's art explores the bonds that text and image, time and space, weave between themselves
- Artists are responding to a new globalised perception. They traverse a cultural landscape saturated with signs and create new pathways between multiple formats of expression and communication.
- The Tate Triennial 2009 at Tate Britain presents a collective discussion around this premise that postmodernism is coming to an end, and we are experiencing the emergence of a global altermodernity.
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