MOre Tea research

I have looked at Tea packaging which could be aimed more at men, the designs I have looked at tend to have black as the background and look 'slick' and 'clean' in design.

I thought these designs were very quirky, and an interesting way of adding a tag to a teabag.

Dr Stuart's tea has different health benefits attached to it, this makes the tea appealing in more than one way.

Testing Patterns

After researching masculine patterns within design I have started to create some patterns ready for the packaging which I will be making for my ten products, here is what I have done so far, by playing round with line and colour i have created three different patterns which could be used.

The colours used in these designs would not be the colours used for my final designs as i think they look too bright, the colours I used will be more subdued.

Lecture 9 Media specificity

Lecture 9 Media Specificity 
25th January 2012

• Medium = material or technical means of artistic expression 
• The dictionary defines media as every different communication device which is able to reach mass audiences.
• Media is the plural form of medium 
• Media specificity is the idea that the media associated with an art form, entail possibilities for both constraints on representation and expression. it provides a framework for artists working in that specific Art form

Tufte on Powerpoint

• He argues that Systems such as powerpoint make it more difficult for the person who is delivering the presentation to interact with their audience. Instead of delivering a presentation which connect to a thought process he argues that power points are short and cut thoughts of before they develop, as the slide can only hold so much information. 

Media specificity 
Is a consideration in aesthetics and art criticism. It is most closely associated with modernism, but it predates it. According to Clement Greenberg, who helped popularize the term, medium specificity holds that "the unique and proper area of competence" for a form of art corresponds with the ability of an artist to manipulate those features that are "unique to the nature" of a particular medium. For example, in painting, literal flatness and abstraction are emphasised rather than illusionism and figuration.

Medium specific can be seen to mean that "the artwork is constituted by the characteristic qualities of the raw material." This would probably include the techniques used to manipulate the materials. "Medium-specificity is based on the distinct materiality of artistic media." As early as 1776 Gotthold Ephraim Lessing "contends that an artwork, in order to be successful, needs to adhere to the specific stylistic properties of its own medium."

What are we?

we have specific organs which make us humans and therefore we are media specific, we have organs located at the top end of the body a small mouth and long throat, however we are unable to sense  things often when they are harmful, such as dangerous elements in the air . We are also very inaccurate, due to this specificity  For example there are tools which have been developed to improve and amplify the tools we already have in the body which don't work, such as knife to cut things and glasses to improve vision.

100 things Artist research

After looking into Pucca tea I released how feminine the designs for the tea was, in order to create packaging which appeals to people the design has to be eye catching. as a response to this i have collected patterns which i find visually pleasing and which could be inspiration for future designs for tea.

These designs below are by Hennie Haworth, who is a a freelance illustrator that lives and works in London. Having studied illustration at Brighton University, she now has a large list of clients, all of which are below.

I was particulaly interested in her work as she 

Pucca tea research

I have looked at Pucca tea as I have always really liked the way its packaged. The Colours used and the pattern is always the same with a human figure at the centre of the pattern, the colours are changed according to the flavour of the tea. There are many different flavours of tea, however they tend to be all herbal rather than traditional.

The design of Pucca tea is very feminine, which I Like, however during my research i have found very little tea packaging which is aimed at men, as most tea design is more female friendly. Most use colours which would appeal more to a women and any using images which have flowers. 

These two designs ( Black and Grey) are the only designs which look masculine out of all the pucca teas.

Nets for Packaging

I wanted to explore different shapes for packaging, as I didn't want my packaging to be a square box.