Saturday, 31 March 2012

Music Video Research

I have looked at this video as i think it shows how design and music link together in the 1980's. the video is of Peter Gabriel's- Sledgehammer, it is one of the most watched videos ever produced. 
"Sledgehammer" is a song by British musician Peter Gabriel from his 1986 album So. It hit number one in Canada on 21 July 1986 where it spent four weeks; number one on the Billboard Hot 100 chart in the United States on 26 July 1986. The song's music video has won a number of awards, including a record nine MTV Awards at the 1987 MTV Video Music Awards, and Best British Video at the 1987 Brit Awards. Gabriel was also nominated for three Grammy Awards: Best Male Rock Vocal Performance, Song of the Year, and Record of the Year. As of 2011, "Sledgehammer" is the most played music video in the history of MTV.
http://en.wikipedia.org/wiki/Sledgehammer_(song)
http://www.youtube.com/watch?v=hqyc37aOqT0



















Sunday, 18 March 2012

Lecture 13 Visual Communication

13 Visual Communication 
14th March 2012


'The rhetoric of the image'

Roland Barthes / Semiotics
  • Visual communication is the layers of communication and context that shapes out understanding. It applies the properties of linguistics to images.
  • Semioticians are people who study signs and unravel the meaning.
  • Denotation is the level of meaning that describes something.
  • Connotation is with a deeper understanding and further knowledge.
  • Ideology is how values and beliefs underpin the way people in a society.
Semioticians
  • Semiotics, also called semiotic studies or semiology, is the study of signs and sign processes
  • Roland Barthes, 'How does meaning get into the image? Where does it end? And if it ends, what is there beyond?'
  • Rudolf Wittkower, interested in the way that in different times and places we use the same symbols. He believed art communicated experience, one culture picked up and transformed the images of another.
  • Pierre Bourdieu, interested in peoples upbringing Due conclusion in culture by levels of communication and how people understand images.
Image Deconstruction
  • The Only way is Essex.
    • Denotation - group of young people sat on a guilder chair enjoying themselves.
    • Connotation - different meaning for the people who know it.
  • Reichstag.
    • Nazi building, dome = power
    • 1880's 90's it was decided to change the connotations and symbolism surrounding the building.
    • Reichstag was wrapped in silk to give a new meaning. Signified a break in the past and a new future for Germany.
  • According to Wikipedia
  • Visual communication as the name suggests is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon.
  • The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness. Excluding two dimensional images, there are other ways to express information visually - gestures and body language, animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons.

    The Eye of Horus
    The term 'visual presentation is used to refer to the actual presentation of information through a visible medium such as text or images. Recent research in the field has focused on web design and graphically-oriented usability. Graphic designers also use methods of visual communication in their professional practice.

Saturday, 17 March 2012

Further Design Research


Here are some photos which I took when I went home one weekend, I picked a few records from my parents  collection as inspiration for my own Music related work. 











LSD's influence on Music and Design



Following the discovery of the properties of lysergic acid diethyamide (LSD), by Albert Hofmann, in 1943, its early utilization was limited to the medical profession in treatment of psychiatric disorders (Hofmann, 1980 Chapter 4), and in research to understand the etiology of schizophrenia since LSD induced symptoms of the latter (Dyck, 2005).  The CIA also was investigating the possibility of using LSD as a possible speech-inducing drug (Lee & Schlain, 1985). 
However, by the mid 1960s, widespread use of LSD, as a recreational drug had occurred. This was largely due to the efforts of Timothy Leary, on east coast, who became its biggest advocate, espousing the spiritual benefits of the drug. At the same time, Ken Kesey, on the west coast, also advocated LSD usage, but as a recreational drug rather than as a means of becoming more spirtual and would figure prominently in the start of psychedelic music.


LSD had an enormous effect on popular music during the 1960s. Rock music during the early 1960s was perceived as being formulae and simplistic. Their sentiments are described here by David Quanta, narrator of the BBC documentary History of Psychedelia. Inspired by their LSD experienced, musical groups began making their musical compositions more complex, and added more sound effects to their music.  Their music was an attempt to recreate their experience while still under LSD. As an example, here is Donovan describing his composition and recording of Sunshine Superman. Unlike Donovan, some groups, such as the Jefferson Starship (nee Jefferson Airplane), did attempt to create their music while under the influence of LSD. Their second album, After Bathing at Baxters, was an example of such an experiment, and is described here by former band member, Paul Kantner.



The Beatles: A Case Study
The Beatles began as a pop group in the early 60's and maintained their presence through the psychedelic era until the members, due to creative differences, as well as other conflicts, parted company and pursued their individual careers. In following their career, we will be able to see the change in the direction of their music after they began taking LSD.


The Beatles were already a group that was immensely popular by 1962. However, they could be classified at that time as a pop group, albeit a pop group with a new look and sound. When they first appeared in the United States, there was always the mention as to the length of their hair (Fig. 1a) because it was thought to be too long. However, if we look at pictures of them during the late 60's (Fig. 1b), their early look is almost conservative.

Even before the onset of the psychedelic era, The Beatles began experimenting with their music and were demonstrating that they were not just another teenybopper group settling with a tried formula. Subtle changes could be seen starting in their Rubber Soul album, in 1965, but a radical change would take place the following year with the release of their Revolveralbum. There was little doubt with the release of this album that the music was inspired by LSD. The album cover mostly line drawn, in the psychedelic art style
The most controversial part of the album, however, would be the last cut, Tomorrow Never Knows. The beginning of the song, "turn off your mind, relax, and float downstream..." was taken from the introduction of the book, The Psychedelic Experience: A Manual based on the Tibetan Book of the Dead, by Timothy Leary, Ralph Metzner and Richard Albert. This would be The Beatles first effort into psychedelic music and was not their last. This was followed by the double-sided hit, Strawberry Fields, Forever and Penny Lane, and in 1967 by what is often regarded as the best album ever recorded, and the inspiration for all the music that was to follow, Sgt Pepper's Lonely Hearts Club Band. Although it has now been 36 years since the release of this album, it is still amusing to find that there is controversy concerning Lucy in the Sky with Diamonds. When it was released, it was believed, and there are those that still believe that because hidden in the title of the song are the initials "LSD", that it was a composition inspired while under the influence of that drug. However, John Lennon has offered an explanation that was contrary to this belief, and it has been an answer that he had not changed up to the last interview that he granted for Playboy Magazine